Case study – Marketing for alternative crops Salt Tolerant potatoes

Products that are cultivated in salt affected agriculture grounds such Salt-tolerant potatoes are in a very nascent stage of market penetration. There is very limited knowledge in the market on how to promote products such products. Salt Farm Foundation is one of the very few organizations that has experimented on different scales in the past to promote products such as salt-tolerant potatoes. Thus, for the project SALAD, Salt Farm Foundation aims develop a case study of its promotional actives in its home market – Texel, the largest Wadden island located in the Netherlands. This case study will highlight on the challenges and as well as the important enablers to scale up salt-tolerant potatoes in the market.

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